Pelham House — Architectural Visualization Studio
2D plans. Interactive 3D. Clearer decisions.

From floor plans.
To being there.

Architectural visualization and interactive 3D experiences for builders, developers and designers. Help clients see the space—and choose its finishes—before construction begins.

01 / The material studio

Concept kitchen with charcoal cabinets, white porcelain floor and black marble countertops with white veins
The concept kitchen with natural oak cabinetry and warm stone
THE SAME SPACE. A NEW PERSPECTIVE.CONCEPT STUDY
The coastal kitchenAutomatic finish tour

Cabinetry, countertops & flooring

THE PLAN BECOMES A PLACEBack to finish palettes ↗

01 / The starting point

A plan on paper.
A place you can feel.

Scroll to move from the original drawing into the space it becomes.

Scroll to step inside ↓Continue ↓

02 / Real project work

The starting point.
The space it becomes.

Actual project drawings and material references,
translated into architectural visualizations.

01 / Custom residence

A home they can feel.
Before it’s real.

The supplied main-floor plan and material palette became a furnished 3D scene, interior renderings and a walkthrough with selectable finishes.

Main-floor plan, simplified to architectural linework with identifying information and annotations removed
Before / Main-floor planView drawing ↗
Kitchen & family-room rendering developed for the project
After / Kitchen & family-room rendering3D visualization

Starting material references

Material palette supplied for the residential project
Material palette supplied for the residential project. References communicate design intent; rendered colors vary with lighting.

Project outputs Interior stills · Rendered walkthrough film · Editable 3D scene · Interactive material review

Explore the model ↗Watch the actual experience ↗

02 / Multifamily interior

Show the space.
Inspire the move.

Architectural plans and cabinet references became a furnished apartment within a full-building model, with interior renderings and a navigable walkthrough.

Apartment plan excerpt, simplified to architectural linework with identifying information and annotations removed
Before / Apartment plan excerptView drawing ↗
Kitchen rendering developed for the project
After / Kitchen rendering3D visualization

Starting material references

Cabinet finish references from the supplied selections
Cabinet finish references from the supplied selections. References communicate design intent; rendered colors vary with lighting.

Project outputs Interior renderings · Furnished building model · Native interactive walkthrough

Project identities and drawing annotations are withheld. Plans are simplified linework excerpts of the supplied drawings. “After” images are design visualizations, not photographs of completed construction.

A client perspective

CMC Development Group

“Pelham House has become an incremental part of our design and development process. Their ability to take our 2D plans and turn them into immersive 3D spaces our team and clients can experience has been a game changer. It's led to more contracts and overall client satisfaction.”
Shaun BellePrincipal · CMC Development Group ↗

04 / The interactive experience

Their space.
Their choices.
Before it’s built.

Recorded inside the residential project’s native walkthrough: cabinetry and countertops change in the same room. This is the material-review experience, paired with the project renderings above.

Actual project recording · Cabinet & countertop options
10-second excerpt · No audio

Built for the decision

Help them see it.
Help them say yes.

Present the design, navigate the layout and compare finishes together. Give clients something concrete to respond to when choosing their space—and their building partner.

Illustrative conference-room presentation with a virtual kitchen on screen and material samples on the table
Illustrative presentation setting · Project work is shown in the examples above.

05 / What you receive

Show the space.
Tell the whole story.

For custom homes, multifamily and commercial spaces. We agree the rooms, finish options and presentation format before production begins.

Discuss your project ↗
01

Presentation imagery

Composed interior and exterior stills with considered lighting, materials and detail. Made for presentations, marketing and design reviews.

High-resolution rendered images

02

Walkthroughs & exploration

A rendered film guides the story. A native interactive walkthrough lets your audience choose where to look and move. Browser previews offer a lighter overview.

Walkthrough film · Interactive experience · Browser model preview

03

Material decisions

Compare agreed cabinetry, stone, tile and flooring within the same scene. Review options together before ordering.

Coordinated finish options · Guided reviews

06 / The process

Your next great presentation
starts here.

  1. 01

    Share the plans

    Send drawings and material references. We agree the scope and deliverables.

  2. 02

    Build the scene

    We develop the spaces, lighting and selected finish options.

  3. 03

    Review & refine

    Explore the design together and consolidate your feedback.

  4. 04

    Receive & present

    Receive the agreed images, film or interactive experience, ready for your audience.

07 / The studio

We make the unbuilt
feel real.

Pelham House is a boutique architectural visualization studio. We turn plans and specifications into imagery and interactive spaces that help people understand a design and make confident decisions.

Pelham House studio concept with a bronze PH monogram, warm stone walls, timber ceiling and sculptural lounge furniture
Pelham House · Studio concept

08 / Start a conversation

Let’s bring your plans
to life.

A few details are all we need to start. We’ll follow up about plans, timing and the right deliverables.

cbryant@bellematerials.com

Your details are sent through FormSubmit to our studio so we can respond to your inquiry.